The Red Devil Restaurants are part of a dream …the American Dream of Entrepreneurship.
Big Joe and his partner Little Joe turned their dream into reality in 1960, when they opened their first restaurant together. The name Red Devil was an easy choice, since it was already on the sign out front when they bought the joint.
Money was tight so the guys had no choice but to put their families to work. Loud arguments, personal sacrifices, long hours, and quality ingredients eventually led to loyal customers. With great leadership from the second generation of owners, Mike & Joe Digeno Jr., Red Devil Italian Restaurant has continued to thrive in the Valley of the Sun.
The Digeno Family has continued the tradition of quality that Joe Sr. began over 60 years ago.